the conciseness company


Shortmail Opens Up New Front in the War on Email

Now anyone can claim the name that says: “My time is valuable.”

Baltimore, Maryland - January 26, 2012 — Until today, Shortmail, the critically acclaimed 500-character messaging service, has been available only to Twitter users. Now Shortmail is available to everyone at is a sister service to It offers all the same time and attention-saving features that have made Shortmail so popular since its launch six months ago, and allows users to create a free account with any name they choose ( User names must respect the intellectual property rights of others.

“Our goal is to bring communication simplicity to everyone,” says 410 Labs CEO Dave Troy. “After hearing from many of our our users that they love Shortmail, but don’t love their Twitter name, we’ve opened up a new name space that’s not tied to Twitter, so everyone can enjoy the benefits of shorter, more concise communication.”

Shortmail’s features are designed to relieve the burden of email overload. By requiring messages to be under 500 characters, Shortmail users are allowed to focus on the most important information, and are sending a clear message that their time is valuable.

With 3.1 million email accounts in existence, users have a fresh opportunity to capture an email address that is an appropriate representation of their identity, whether that’s a personal name or name associated with their business.

According to a 2011 report by web monitoring service Royal Pingdom, more than 100 trillion emails were sent in 2010. “This number has only grown as email usage continues to climb and the number of email accounts has grown,” according to a 2011 report by the Radicati Group, a technology market research firm. Add in messages sent through popular social networking services, including Facebook and Twitter, television, radio and other media, and it’s no surprise that the average person consumes more than 34 gigabytes of information per day.

As Clay Johnson notes in the The Information Diet, “Information overconsumption is the problem. We need to find new ways to be selective about our intake.” He adds, "Shortmail helps people write focused, smart emails that get to the point. That's good for anyone's information diet."

Intent on revolutionizing the way we communicate, Shortmail is accessible online and through the Apple app store, and offers the following innovative features:

500 character length limit on messages is long enough to express a complex thought or ask a colleague a question, while filtering out much spam, newsletters, promotions and dissertations. Thus your Shortmail inbox becomes the place for to-the-point messages in sizes and quantity you can digest and respond to quickly.

Shortmail is interoperable with all email users, allowing users to communicate with everyone on the world’s largest communications network.

Shortmail is organized around people, not messages, which lets you focus on the people that you might want to respond to, rather than managing messages.

Messages can be private or public. When you compose a Shortmail, you can choose to send it privately, or make it a public message, available on the web via a public, shareable URL. Examples where this might be useful include customer service, fan mail, or a question you might pose to a government official or business leader – or just a conversation you want to share on the web or through a social network.

This unsolicited user testimonial speaks for itself:

A Tweet from @sloanb: This is why I love @shortmail. Even if you have a lot they are super fast to address due to the brevity.

About 410 Labs

410 Labs makes socially productive tools for web and mobile platforms and was founded in 2010 by successful serial entrepreneurs Dave Troy and Matthew Koll. Its first two products are Replyz, which makes it easier for people to find and interact with helpful people, and Shortmail. 410 Labs is based in Baltimore, MD.


410 Labs founders Dave Troy and Matthew Koll are available for interview, and print and web-quality screenshots of Shortmail and the Shortmail app are available. Contact Daniel Waldman at 443-326-3444 or to request an interview or to obtain images.